Latest example, PETA seeks to take advantage of California's financial implosion, in which our state parks might have to close for lack of maintenance funds. From the story:
PETA sent a letter to California State Parks Director Ruth Coleman on Wednesday offering to pay to keep Pescadero State Beach open, but only if it is renamed Sea Kitten State Beach. Pescadero State Beach is among the 219 state parks slated for closure under Gov. Arnold Schwarzenegger's plan to close a $26.3 billion deficit.PETA clearly doesn't care about keeping the open space available for the people of California. It is just using our misery to get itself in the news. How compassionate.
The term "sea kitten" is an effort to evoke the same sympathy for fish that people feel for cats and dogs, according to PETA Manager of Campaigns Lindsay Rajt. "Pescadero means 'the place to fish,' so we thought by renaming it 'Sea Kitten State Beach' we could make it the place for fish instead of fishing," she said.